Air Canada and Parkland Company have collectively introduced a brand new upcoming loyalty partnership, launching within the fall of 2023.
Whereas the complete particulars have but to be launched, Canada’s nationwide airline and its largest gas retailing firm plan to hyperlink their respective loyalty applications: Aeroplan and Journie Rewards.
For members of each applications, this represents new methods to earn factors, redeem factors, and entry advantages on the horizon. Let’s check out what we all know thus far.
What Is Parkland & Journie Rewards?
Parkland Company is Canada’s largest provider and marketer of gas and petroleum merchandise, in addition to a number one comfort retailer operator.
You may not be acquainted with Parkland itself, however you’ll definitely know its consumer-facing manufacturers fairly effectively: Ultramar, Chevron, Pioneer, Fas Gasoline, On the Run, and Marché Categorical.
Parkland operates a loyalty program referred to as Journie Rewards, which can be utilized throughout 1,100 taking part fuel stations and comfort shops.
This system’s most compelling perk is called Gasoline Low cost, which provides members a 7-cent (CAD) rebate per litre for as much as 100 litres. You may get one fill-up low cost for each 300 Journie Rewards factors earned (1 litre of fuel bought = 1 level; $1 of merchandise bought = 2 factors).
Journie Rewards additionally has a partnership with CIBC: with a CIBC credit score and debit card, members get to avoid wasting a better quantity of as much as 10 cents (CAD) per litre.
Except for fuel reductions, Journie Rewards additionally permits members to redeem factors for merchandise on the fuel station’s connected comfort retailer, together with drinks and snacks.
What Would possibly an Aeroplan & Journie Rewards Partnership Look Like?
Whereas full particulars are but to return, it’s extremely doubtless that this new partnership between Aeroplan and Journie Rewards will in the end permit Aeroplan members to earn factors on fuel purchases at Parkland areas throughout Canada, together with Ultramar, Chevron, Pioneer, and Fas Gasoline.
Aeroplan members might also have the power to redeem factors for fuel, doubtless at a modest redemption worth, fuelling their journeys by automotive along with by aircraft.
We might see further advantages for CIBC cardholders given the prevailing shared partnerships in place, in addition to some type of reciprocal advantages for Aeroplan Elite Standing members at Parkland areas.
The advantages wouldn’t solely accrue to drivers of fuel autos, both. As of late 2022, Parkland has launched an electrical car (EV) charging community throughout Chevron areas in Western Canada, with plans to double the footprint by early 2024, and Aeroplan members can certainly anticipate to learn when charging their autos as effectively.
Total, a partnership like this between a fuel large and a serious Canadian loyalty program isn’t new: Esso/Mobil and PC Optimum have already perfected the mannequin.
Upon the launch of Esso and PC Optimum’s partnership in 2018, the 2 respective loyalty applications continued to function individually. Again then, prospects can select to earn both Esso Further factors or PC Optimum Factors.
Come 2021, Esso Further was discontinued, and PC Optimum turned the only real loyalty program for all Esso/Mobil fuel stations.
PC Optimum factors then turned redeemable for fuel, merchandise, and even automotive washes, making PC Optimum factors one of the vital broadly usable loyalty currencies in Canada.
In the course of the preliminary phases of the Aeroplan and Journie Rewards partnership, we are able to anticipate the same association, maybe with prospects given a alternative between incomes Aeroplan or Journie Rewards factors.
At this stage, it’s anybody’s guess if Aeroplan and Journie Rewards will proceed to function side-by-side in the long term, or if there’s a view that Aeroplan will ultimately take up the loyalty operate at Parkland fuel and charging stations.
Both manner, this new partnership expands Aeroplan’s roster of “on a regular basis incomes” companions to yet one more core aspect of Canadians’ day by day lives, following this system’s profitable launches with Starbucks, LCBO, and Uber in earlier years.
Conclusion
Air Canada and Parkland Company have introduced a partnership between their respective loyalty applications, Aeroplan and Journie Rewards, launching this fall.
Whereas particulars are scarce presently, the partnership guarantees to supply members of each applications with new methods to earn and redeem factors at Parkland’s Ultramar, Chevron, Pioneer, Fas Gasoline, On the Run, and Marché Categorical areas.
With the power to earn factors on fuel and EV charging on the horizon, Aeroplan members can stay up for yet one more technique to interact with this system on a day-to-day foundation en path to unlocking outsized journey rewards.
