If you happen to’ve been studying this weblog for some time, you’ll know that we began a second weblog again in 2020, and at present, we run 6 blogs in complete with 4 of them doing fairly effectively (try this revenue report or our 2020 weblog).
Beginning our first weblog (the one you’re studying now), was the only finest determination of our lives, and there are various causes to start out your first weblog, however on this publish, I wish to converse to these of you who have already got a weblog.
It might come as a shock to some that beginning a second weblog can truly give your major weblog a large increase, whereas additionally serving to to recharge your inventive juices in a brand new area of interest.
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Begin a weblog utilizing our information and obtain my WordPress Newbie Blogger Course and 200-Web page Running a blog Ideas e-book For Free ($199 Worth). Have already got a weblog? Purchase the course right here.
10 Causes To Begin a Second (or third, or 4th..) Weblog
Lately I wrote a large information to 101 area of interest web site concepts. If you happen to can’t consider a brand new concept from that publish, there are hundreds extra that will come to thoughts in case you learn it, as a few of them are fairly broad. If you happen to’re nonetheless unsure if you wish to have two websites or in case you’d have the ability to deal with the workload, learn on.
Listed here are 10 causes to start out one other weblog or web site.
1. You Can Do it Proper From The Begin
You’d be shocked simply how a lot you discovered from beginning your first weblog. I do know I used to be. A lot of the preliminary frustration and confusion about selecting a weblog title, what to put in writing, and how one can generate profits was gone, which meant that I used to be capable of concentrate on precisely what wanted to be achieved, slightly than operating in circles and losing time like we did once we first began this weblog.
I already knew how one can change into a journey blogger, and the necessary options of a profitable weblog, so studying how one can construct a profitable weblog in one other area of interest was simpler the second time round.
I might skip these tougher phases of running a blog and dive proper into the necessary stuff.
If you happen to’ve had your weblog for greater than a yr or two, I’m certain you’d agree that the early days of your weblog are an entire mess. Issues aren’t categorized correctly, you didn’t interlink issues correctly, your permalinks are a catastrophe, and many others.
Your second weblog might be completely different. Along with your second weblog, you possibly can construct it from the bottom up… the appropriate approach.
I truthfully suppose that’s why my most up-to-date couple of blogs have been incomes a full-time revenue inside a yr. I construct them proper from the beginning and Google acknowledged my blogs as new youngsters on the block, but in addition realized that they have been constructed correctly.
Due to this fact, I began getting site visitors and incomes cash simply a few months after pushing them dwell.
If you happen to’re nonetheless unsure you’d have the ability to construct your second weblog up the appropriate approach, you possibly can try our WordPress Newbie Blogger Course which can make sure you grasp fast-loading web site design, weblog publish writing, and website construction so your weblog can get the pinnacle begin it deserves.
2. Leverage A number of Blogs For Hyperlink Constructing
This was a large lightbulb second in my multiple-blog-running profession. All of the sudden I noticed that I might leverage my first weblog to get visitor posts that hyperlink to my new one.
Let’s say you’ve gotten a weblog with a DA of 20 (if that is all Greek to you, try our information on hyperlink constructing), and also you simply began a model new weblog with a DA1.
It could be very tough to get folks to hyperlink to such a brand new website from their very own blogs as a result of there’d be nothing in it for them (your website wouldn’t provide them any return “hyperlink juice” for their very own search engine optimisation).
However in case you can provide them a characteristic in your DA20 website in trade for them that includes your model new website, immediately you’ve gotten a win-win alternative, and belief me, your link-building will change into a thousand occasions simpler.
I used to be capable of construct upwards of 30 hyperlinks per 30 days within the first few months by leveraging my different websites. And that wasn’t at all times linking from Goats On The Street (a comparatively excessive DA). I usually acquired backlinks in trade for options on my smaller websites that have been DA15-30 on the time.
By leveraging your present websites on this approach, you possibly can construct many extra hyperlinks to each websites. As soon as your new website will get a little bit of search engine optimisation clout behind it, you can even use it to get extra hyperlinks to your flagship website, and the constructive results begin to compound.
To study extra about search engine optimisation and finest practices to shortly develop your site visitors, try our Free search engine optimisation Coaching Video Right here.
3. Get Huge Media Options
When you’ve gotten a model new website, it’s virtually unimaginable to get featured on large media web sites like people who you see within the “As Seen In” part of this weblog’s house web page.
However with a second and third weblog, immediately you’ve gotten a little bit of a portfolio going. In my case, this helped with getting options, and it additionally rejuvenated my freelance writing profession.
For one, getting featured on finance web sites and people masking issues like inventive writing and freelance writing turns into a lot simpler. Now you’ve gotten a narrative. You’ve already constructed one weblog up and now you’re constructing one other.
Secondly, your first weblog is proof that you understand what you’re doing and it may be your writing instance website to get media options on your smaller website.
And lastly, the identical trade of blogroll options can occur with large media options. Similar to constructing backlinks together with your running a blog colleagues, quite a lot of larger media websites could also be focused on a hyperlink out of your larger web site, even when it’s solely a DA15 or 20.
Which means, if the media website is related to your model and matches naturally in your content material, you possibly can hyperlink to a helpful publish on the massive media website, and in trade, they might characteristic your new weblog.
4. Revenue Diversification
Whether or not you’re beginning a distinct segment website, a ardour weblog, or a weblog for your small business, revenue diversification is essential in modern-day running a blog.
Affiliate packages come and go. Product gross sales go up and down. Promoting income fluctuates in sure niches.
With a second or third weblog, immediately you possibly can diversify your revenue streams into completely different affiliate packages, completely different promoting marketplaces, and fully new income sources.
After I began constructing my second web site, I merely Googled completely different affiliate packages and different potential financial channels.
Quickly I had virtually a dozen new revenue concepts that I had by no means even considered with Goats On The Street, and since I already knew the significance of online marketing, I used to be off to the races.
The identical went for my third website and one other one which we bought. All of the sudden we had dozens of revenue streams which meant that our eggs have been unfold throughout many extra baskets.
The brand new website was capable of land sponsorships from utterly completely different manufacturers and companies, and that modified the mannequin for that enterprise solely. The identical went for the opposite websites that we finally began and bought.
Belief me, that’s a a lot better feeling than counting on one website with only a few revenue streams.
5. Algorithm Diversification
Ever since round 2019, this has been an extremely necessary type of diversification. Google is not the benevolent web God it as soon as was.
Nowadays, even in case you suppose you’re doing all the things proper, a core algorithm replace from Google can ship your site visitors right into a tailspin.
In fact, you possibly can normally keep away from site visitors drops in case you comply with correct search engine optimisation, however typically Google makes errors, otherwise you made a mistake you didn’t consider, and BOOM. You immediately have 30-50% much less site visitors.
By having a number of websites, you possibly can hedge your bets on the Google Gamble and maintain a extra constant and dependable revenue.
It’s occurred to me fairly just a few occasions. Whereas we haven’t been too negatively impacted by algo updates for a few years, we do nonetheless see the odd bump and drop in site visitors across the time of the updates.
However normally, a few our websites will go up, and a pair will go down. By having just a few on the go, it has helped to interrupt even or do higher in virtually all core replace situations.
6. E-E-A-T
Google introduced the significance of E-A-T (Expertise, Authority, and Trustworthiness) again in 2014, and in 2022 they added one other E for Experience.
Which means Google scans the web, and your personal weblog, to attempt to show that you’re value listening to. If Google concludes that you simply don’t know something concerning the subjects you’re speaking about, they gained’t present you in search outcomes and thus, you’ll get no site visitors.
By having a number of blogs, you’re giving Google maybe the most important sign that you understand what you’re doing. On the very least, within the running a blog world.
This in fact isn’t as efficient in case your 2 blogs are in utterly completely different niches, however having two web sites nonetheless exhibits Google that you understand about running a blog, how one can write content material, and how one can assist readers.
Ever since we began operating a number of blogs, all of them have been rising. In fact, that is primarily as a consequence of the truth that we’ve persistently written content material on them and promoted them, but in addition I do imagine that Google has elevated our E-E-A-T, significantly as bloggers and digital nomads, as a result of we have now a number of websites.
7. Cross-Promotion
You could be shocked that I waited all the way in which till quantity 7 on this listing so as to add what might be the obvious purpose to have a number of blogs. Effectively, I needed to wow you with some lesser-known concepts earlier than hitting this apparent one 😉.
Cross-promotion is a really efficient strategy to develop a brand-new weblog from zero to hero in a brief time period.
If you have already got one weblog that has some following, possibly it will get some site visitors, possibly you’ve gotten an electronic mail listing of avid followers, or possibly you’ve gotten just a few hundred on social media. That is pure gold on your second website.
Other than the plain good thing about merely sharing your content material from the brand new weblog throughout your entire extra established channels, there’s additionally an search engine optimisation profit right here as effectively.
The principle search engine optimisation indicators for Google are nonetheless high quality content material and high quality backlinks, however second to these extra apparent triggers is what we name “no hyperlink mentions”.
That is when your weblog will get an honest quantity of site visitors from a supply that doesn’t immediately hyperlink to your weblog. You are able to do this by merely speaking about your new weblog on completely different channels with out linking to it.
Sounds counterintuitive doesn’t it? However it works.
Folks will then Google round to attempt to discover this weblog you’re speaking about and voila, you’ve gotten some no-link mentions.
I’m not saying you shouldn’t hyperlink to the weblog too. In case you have a number of blogs, they need to be interlinked with one another fairly a bit. However each now and again, a no-link point out can actually assist increase your weblog’s search engine optimisation, and you probably have a number of blogs… you’ve gotten the reply.
8. Fall-Again Productiveness
We’ve been operating this weblog now for over a decade and whereas we nonetheless have a couple of thousand posts in thoughts and 1,000,000 concepts of how one can make it higher, we nonetheless discovered ourselves in inventive ruts sometimes.
The most effective issues about having a secondary website is the thought of fall-back productiveness and backup ardour.
What I imply by that is that whenever you hit author’s block in your major challenge, you’ve gotten one other one to shortly transfer to till you’re feeling re-inspired.
I did this numerous occasions and I did it forwards and backwards between our two blogs and now that we have now 4, I discover myself passing between them and holding myself 100% productive by doing one thing day by day I sit down on my laptop computer.
That is invaluable. If you have already got a weblog, you understand that some days you simply don’t know what to do. Or possibly you do know what to do, however you don’t really feel prefer it.
By having a second ardour challenge, you possibly can at all times really feel impressed and at all times have one thing to maneuver to whenever you really feel burnt out by sure duties and jobs that associate with running a blog.
9. Open Inventive Doorways
In fact, by beginning a weblog in a brand new area of interest, you’ll have entry to a brand new viewers and a wholly new ardour to put in writing and construct content material round.
However except for that, you’ll additionally have the ability to broaden on subjects and concepts that won’t match together with your present model.
For instance, lots of people have vegan/eco blogs, however in addition they like to journey. In the event that they publish numerous movies of themselves on planes, then their viewers won’t probably jive with the potential hurt to the setting, regardless of how a lot they offset their carbons.
Perhaps these bloggers would like to share their journey tales however are nervous concerning the viewers backlash. Effectively, that is the right case for an additional weblog.
You possibly can run new web sites in new niches that may in any other case not match in your major website. I’m not saying to go in opposition to all the things you imagine in on a second website.
But when there’s a content material pivot you’ve at all times needed to take however couldn’t as a result of your present weblog has considerably pigeonholed you, then a second weblog might be the reply.
10. The Problem is Rewarding
This might’ve simply been the #1 purpose to start out a second weblog. It’s difficult and it’s enjoyable.
We had three major the reason why we began a second weblog in 2020.
- To Show It Nonetheless Works: I get emails day by day from folks asking if it’s nonetheless attainable to start out a weblog and earn cash. Their concern was that we began Goats On The Street a decade in the past when there was no competitors and that’s why we have been profitable. This was the primary purpose I began my second weblog. I needed to show to these readers, and myself, that I might construct a weblog in any area of interest and earn a job-quitting revenue from it inside a yr. Lengthy story brief, it labored. And we’ve achieved it repeatedly.
- To Diversify Throughout COVID: As you possibly can think about, a world pandemic was not good for anybody within the journey trade. In fact, far worst issues got here from it, however for us, this was a fairly large hit. I touched on diversification a few occasions on this publish already, and for us, beginning a weblog about one thing that didn’t require folks to journey and be round others was essential throughout these occasions and it saved our creativity going.
- To Problem Ourselves: Again to this remaining merchandise on my listing of causes to start out a second or third weblog or web site. The problem was extremely rewarding. I liked constructing the weblog up from scratch and doing all the things proper. I liked connecting with a brand-new viewers and I felt impressed by the brand new subjects we have been masking and the brand new types of content material we have been creating.
Having a problem and goal in life is one thing that actually does make me pleased. For me, cash doesn’t purchase happiness in any respect. Serving to different folks does.
We’ve at all times tried to make use of our blogs to assist folks indirectly or one other. Whether or not that’s to stop jobs they don’t get pleasure from and change into digital nomads, or to start out a weblog on their very own, essentially the most rewarding emails we get are from individuals who discovered advantages from the pages we’ve printed on the internet.
Having a number of blogs has expanded our attain and made it attainable for us to assist extra folks obtain various kinds of objectives, whereas giving us that thrilling problem that life usually requires.
FAQs About Beginning & Working A number of Blogs
Take a look at our Free Newbie Running a blog Course. If you begin a weblog from this web page, you’ll robotically obtain our free course that can present you step-by-step, with screen-recorded video tutorials, precisely how one can begin, design, and develop a profitable weblog in any area of interest… even in case you’re not tech-savvy.
After we began our second weblog, we began studying how one can be rather more productive with all of our running a blog duties. I cowl rather a lot about productiveness in our Full WordPress Course, so in case you’re unsure about how one can optimize your time, test that out.
That is mainly precisely what we lined on this publish, however to summarise, having a number of websites may also help you cross-promote, construct hyperlinks, diversify, maintain productive, and have a rewarding problem in your life.
It is a robust one to reply. In case you have completed our Free Course together with your first weblog, then you definitely’ll probably already know sufficient about how one can weblog to start out a second one alongside it. If you happen to discover that you simply nonetheless don’t know how one can design your weblog, write weblog posts and run the positioning, I’d maintain off till you totally have a grasp on running a blog earlier than beginning a second web site.
Take a look at our publish on 101 Area of interest Web site Concepts, then when you’ve thought-about a distinct segment that you simply’re keen about, do some search engine optimisation Key phrase Analysis and see if there’s potential for site visitors development. Lastly, resolve if there are sufficient monetization strategies within the area of interest to earn an revenue.
That is extremely necessary. Perhaps you have already got a journey weblog that covers the world, however you wish to begin a brand new weblog that’s particular to Thailand. I a hundred percent advocate you continue to begin that Thailand weblog, even when you have already got content material about Thailand in your world journey weblog. The extra area of interest your new weblog is, the higher. You’ll have the ability to get higher sponsors and press journeys too. It’s very laborious to achieve success with a broad “journey weblog” nowadays, so by niching down, even to a particular metropolis, you possibly can guarantee your second weblog is exclusive, whereas additionally serving to you to develop sooner.
One factor I extremely advocate for individuals who run a number of blogs is to start out pondering in scale. This doesn’t imply you lose the only of your blogs to development and growth. However it’s possible you’ll rent writers, or assistants to assist with the extra mundane duties of running a blog. If certainly one of your blogs already earns revenue, I like to recommend spending that income on employees for each web sites so as to develop extra shortly.
The principle con of beginning a second weblog is that you simply run the chance of spreading your self too skinny. However in case you’re sensible together with your time administration and you’re employed laborious on each websites persistently, you possibly can have a number of profitable blogs with out burning your self out.
What are you ready for?
I wasn’t kidding after I mentioned one of the best determination we ever made was beginning this weblog that you simply’re studying, and I’m simply as pleased that we began our others.
Now we have now a number of web sites that give us goal and assist us to have an effect on a broader viewers. Essentially the most rewarding facet of running a blog has at all times been getting constructive suggestions from readers telling us that we had an affect indirectly, nevertheless small.
Free Running a blog Course
Begin a weblog utilizing our information and obtain my WordPress Newbie Blogger Course and 200-Web page Running a blog Ideas e-book For Free ($199 Worth). Have already got a weblog? Purchase the course right here.
Now we’re capable of get these emails from quite a lot of completely different audiences all keen about various things.
On high of that, the passive revenue we’ve earned from these a number of blogs is one thing we’re nonetheless eternally grateful for.
After we have been working 50-75 hours per week in Canada in regulation companies and oil rigs, we might’ve by no means dreamed of incomes extra whereas working a fraction of the time on our computer systems and being utterly location impartial.
It is a life that we wouldn’t commerce for the world and we owe it to our blogs and ourselves for having the braveness to start out Goats On The Street once we did, and to proceed to pivot with new blogs as we grew.
I hope you discovered this publish useful and I hope it conjures up you to think about beginning a second (or third) weblog.
As at all times… pleased running a blog!
